2 x 1 Offer

Here we can see a Marketing campaign, which encourages consumerism, because you can by more than one product at the same price.

We are first going to talk about the organization. In the superior and central part we can see different geometric forms that attract the attention of the consumers. This part is the more attractive because it is in the central and uses bright colours, red and white, that it makes it more interesting. The words are very big and highlight because with a simple view you can read them and know what are they talking about.

In the other hand in the inferior part of the announcement we can see a black phrase, the type of font used it’s smaller than the words from the central part, but although it’s smaller we can still read it. While, under this black phrase we see three columns where the type of font used is smaller than the phrase before it and that make’s it very difficult to understand what they are talking about.

The message is very clear; they reduce the prizes and propose offers of 2x1 in different products. They highlight it because they want that everyone knows what the announcement is about and not have any doubt about it, but they miss the brand. We nearly can’t read the brand because it is located in the right inferior corner and is the last part that the consumer sees if they follow the reading order from left to right and from top to bottom.

Sheila Ribot Escribano & Marta Prat Alesanco